Kenya Film Classification Board is at it once again flexing its muscles to dictate in what type of content is to be displayed before 10pm. The most recent victim is big spender Coca Cola in its new campaign “Taste The Feeling”.
Why was it banned? KFCB doesn’t like the kissing scenes that it says violate family values. The board has discussions with Cocacola’s country manager Mr Nicholas Mruttu and they agreed on having the commercial edited.
Here is the ad:
KFCB boss Ezakil Mutua gave this statement:
“KFCB ACTION ON COCA COLA TV ADVERT
Following discussions between the Kenya Film Classification Board and the management of Coca Cola Central, East & West Africa led by Country Manager-Kenya Mr. Nicholas Mruttu the “Taste-the-feeling” Coke TV commercial that has caused public outcry will be edited and effective tonight Wednesday 13th April 2016, there will be a new version without the offensive kissing scenes that violate family values.
I want to thank members of the public, including fb friends like Tom Japan, David Sonye, Kigondu Lawrence, Joseph Murimi and others who brought this matter to our attention. We urge Coca Cola to adhere to the Programming Code and KFCB classification guidelines and ensure that their adverts conform to our national values and morality.
The Board is investigating other other adverts, bill boards, online commercials and posters and will issue a comprehensive statement on Tuesday next week. All adverts that air within the watershed period (5am -10pm) must be suitable for family viewing. Content meant for adults whether on radio, tv or film must not be accessed by children.”