Druski Net Worth: How Much Money He Makes On YouTube
Druski Net Worth – $12 Million
Druski is an American comedian, actor and YouTube content creator whose real name is Drew Desbordes. He has an estimated net worth of $12 million. He is mainly known for his sketch comedy, Coulda Been Records, a satirical record label crafted for his Instagram Live talent scouting show. He started it in 2019 when he sought the best singers, dancers and rappers but they were not up to his expectations. He pivoted and renamed the project Coulda Been.
After graduating from high school, Druski went to Georgia Gwinnett College before transferring to Georgia Southern University. His struggles with depression pushed him to drop out and focus on comedy.
How Much Money Does Druski Earn On YouTube?
The channel has over 2 million subscribers as of 2024 and has accumulated over 600 million views. It gets an average of 900,000 views per day (approximately 60% of the views are from Shorts) from different sources. This should generate an estimated revenue of $4,300 per day ($1.5 a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views in most niches after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.
Other Sources Of Income
i) On Stage Performance
In 2020, Druski crossed paths with rising artist Jack Harlow and began opening and hosting shows for him. He made a cameo as a school bus driver in Jack’s music video and has also appeared on Lil Yachty’s and Drake’s songs.He has done four nationwide tours in the US with Jack Harlow, J.Cole and 21 Savage.
ii) TV Show Host
In 2021, Diddy and Adidas announced a new series called Sneakin In WIth Druski with Desbordes as the host.
iii) Touring
Druski headlined his first comedy tour “Coulda Woulda Shoulda” in March 2023 which featured a mixture of traditional stand-up comedy and live auditions. He was able to gross $2.5 million.
iv) Brand Partnerships
Druski has worked with a wide number of brands and starred in numerous commercials. They include: Call of Duty: Warzone, Beats By Dre, Bud Light, KFC, AT&T, Google Pixel, Amazon, American Express, EA Sports, Mountain Dew, Pepsi, Spotify, QuikTrip and many others.
v) Private Equity Holdings
He has an equity stake in Happy Dad Hard Seltzer and is also part owner in Fan Controlled Football’s Shoulda Been Stars. He also owns 4Lifers Sports Agency which provides athletes with the resources, support, and marketing opportunities to grow on and off the field.
vi) Other Investments
Investments refer to the allocation of funds into various assets or financial instruments with the expectation of generating a return over time. The primary purpose of investments is to grow wealth, preserve capital, or meet specific financial goals. There are various forms of investments, including stocks, bonds, real estate, mutual funds, and alternative investments like commodities or cryptocurrencies. Each investment type carries its own set of risks and potential rewards.