(Last Updated On: August 25, 2016)
Taxing hailing service Little Cab which was formed by Craft Silicon in partnership with Safaricom has gone an extra mile to try and eat up into Uber’s market share in the country. This is by launching a USSD method to use to hail for a taxi.
Customers just have to dial *826# on their phones and you will get a prompt asking you whether you want to book for a cab at the location on the screen which is basically the place where you are or a landmark nearby. This is after accepting to share your location.
This will bring in a bigger number of potential customers who maybe have a phone that doesn’t connect to the internet or don’t have data bundles for a connection.
Little Cab clients also get to enjoy on-board free wifi and the ability to pick a specific radio station they prefer. There is also an option called Lady Bug where ladies can get to be driven by professional female drivers as a safety measure from the sexual harassment some women experience from male drivers.