How Much ItsOwen Makes On YouTube – Net Worth

(Last Updated On: February 26, 2020)

ItsOwen Net Worth – $1 Million


ItsOwen is a popular YouTube channel created by a YouTuber from the United Kingdom whose full name is Owen Clough. He has an estimated net worth of $1 million. He mainly does Fortnite related videos and reacts to different viral videos on the internet. He has been under controversy for his series Shout Out Sunday which some claimed he was scamming people since no one won the series.

How Much Money Does ItsOwen Earn On YouTube?

The channel has over 4 million subscribers as of 2020 and has accumulated over 500 million views so far. It is able to get an average of 1 million views per day from different sources. This should generate an estimated revenue of $5,000 per day ($1.8 million a year) from the ads that appear on the videos.

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.