How Much Money Alexa Rivera Makes On YouTube – Net Worth

(Last Updated On: June 25, 2021)

Alexa Rivera (Lexi) Net Worth – $4.5 Million


Alexa (Lexi) Rivera is a popular social media star from the United States who first got famous through Instagram and then expanded to YouTube. She has an estimated net worth of $4.5 million. She is a sister to a big YouTube star named Brent Rivera and has other brothers named Brice and Blake Rivera. Lexi is a trained gymnast and has also ventured into acting. Her content is mainly fun challenge videos, skits and a wide variety of sit down videos. Her boyfriend Ben Azelart, a professional skateboarder, often features in a number of her videos.

How Much Money Does Alexa Rivera Earn On YouTube?

The channel has over 8 million subscribers as of 2021 and has accumulated over 1.5 billion views so far. It is able to get an average of 1.5 million views per day from different sources. This should generate an estimated revenue of $12,000 per day ($4.4 million a year) from the various ads that appear on the videos.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Alexa makes extra income through brand deals from big brands like Warner Bros, Smule etc