Bailey Sarian Net Worth: How Much Money He Makes On YouTube
Bailey Sarian Net Worth – $6 Million
Bailey Sarian is a popular beauty YouTuber based in Los Angeles, California in the United States. She has an estimated net worth of $6 million. Her content is basically her talking about true crime and makeup. She runs a series known as Murder, Mystery and Makeup whereby she pairs her makeup tutorial videos with retellings of true crime stories. She also uploads content outside the series such her thoughts on various ongoing issues, life updates about herself etc. She hopes that her controversial series will be able to bring awareness on many fronts such as the concept of nature versus nurture and more awareness about mental health.
Before her YouTube career, Bailey was a cashier and cast member at Sephora, worked at Urban Decay and assisted makeup artists like Jill Powell on music videos and commercials.
How Much Money Does Bailey Sarian Earn On YouTube?
The channel has over 7.5 million subscribers as of 2024 and has accumulated over 1.3 billion views so far. It is able to get an average of 500,000 views per day from different sources. This should generate an estimated revenue of $4,000 per day ($1.4 million a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views in most niches after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.
Other Sources Of Income
Bailey generates extra income by working with different companies to advertise their products. She has promoted brands such as Casetify, Hello Fresh, Audible, Express VPN and many others. She also has investments that generate passive income.