(Last Updated On: June 21, 2020)
Blair Walnuts Net Worth – $300,000
Blair Walnuts is a lifestyle YouTuber born in Bulgaria but currently based in the United States. She has an estimated net worth of $300,000. Her content is mainly composed of various lifestyle type of content such as trying out different products, trying out different diets, challenges, travel videos and random vlogs. She started doing YouTube at the end of 2017 and has steadily grown ever since. She posts new content around two times a week on average.
How Much Money Does Blair Walnuts Earn On YouTube?
The channel has over 1 million subscribers as of 2020 and has accumulated over 90 million views so far. It is able to get an average of 150,000 views per day from different sources. This should generate an estimated revenue of $750 per day ($270,000 a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Blair runs a second channel named The Walnuts together with her boyfriend Nik Stonestreet. She also monetizes her Instagram account through getting a number of brand deals from brands like Shein, Hero Cosmetics etc.