(Last Updated On: October 12, 2020)
Blake Gray Net Worth – $400,000
Blake Gray is a social media star from Houston, Texas United States who runs his own self titled channel. He has an estimated net worth of $400,000. He has been able to accumulate over 5 million followers on Instagram thanks to posting entertaining content. On YouTube, his content mainly consists of vlogs, challenges, pranks, story times and much more.
Aside from his YouTube channel, Blake was a member of the Sway House and in 2018 he was a supporting act on Jacob Sartorius’ Sartorian Summer Send Off tour.
How Much Money Does Blake Gray Earn On YouTube?
The channel has over 1.5 million subscribers as of 2020 and has accumulated over 70 million views so far. It is able to get an average of 300,000 views per day from different sources. This should generated an estimated revenue of $1,500 per day ($550,000 a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Blake makes extra income through brand deals whereby he posts sponsored posts on his Instagram account.