Buttered Side Down Net Worth: How Much Money He Makes On YouTube
Buttered Side Down Net Worth – $10.5 Million
Buttered Side Down is the brainchild of a Los Angeles based visual effects artist who prefers to keep their identities hidden by hiding their faces and not speaking in their videos. They have generated an estimated net worth of $10.5 million from the platform. They started out their careers by working on movies, commercials and TV shows. They met at an effects company and ended up discovering that they had a similar passion for storytelling. They had collaborated for several years before starting out their YouTube journey. YouTube gave them the audience they were targeting with a lot of potential of growth.
BSD film their videos using a GoPro HERO5 Session and a head-strap. During the day they work at their VFX jobs and at night they work on their channels. Their content is mainly reality-bending first-person comedic sketches and hilarious arts & crafts.
How Much Money Does Buttered Side Down Earn On YouTube?
The channel has over 6 million subscribers as of 2024 and has accumulated over 3 billion views so far. It is able to get an average of 1.5 million views per day (approx 10% is from Shorts) from different sources. This should generate an estimated revenue of $6,700 per day ($2.4 million a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.