(Last Updated On: January 25, 2020)
Carwow is a UK based platform founded by James Hind in 2013. It is used for buying new and used cars from franchised dealers. Customers get to pick the cars they want together with the different specifications and features they want then they get to receive offers direct from dealers. The YouTube channel has a car review show that is hosted by a guy named Matt Watson who is a motoring journalist. He is a Certified Chartered Accountant and has a degree in Chemistry. He was hired by the company in 2016 as the editorial director.
How Much Money Does Carwow Earn On YouTube?
The channel has over 4 million subscribers as of 2020 and has accumulated over 1.3 billion views so far. It is able to get an average of 1.6 million views per day from different sources. This should generate an estimated revenue of $8,000 per day ($3 million a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.