(Last Updated On: August 17, 2021)
Della Vlogs Net Worth – $220 Million
Della Vlogs is a popular YouTube channel created by a couple from the United States by the names Dallin Lambert and Bella Grace Weems. They have an estimated combined net worth of $220 million. Their content is generally vlog videos highlighting what they are up to on a day to day basis. They also do sit down videos, pranks, travel videos, challenges, collabs and anything else that may be interesting for their viewers. The couple met at Bella’s house party whereby Dallin was a last-minute invite. They hit it off from the start became friends, dated and got married.
Bella was born in Arizona and was an entrepreneur from a young age. She started Origami Owl Custom Jewelry at the age of 14 as a way to get herself a car when she turns 16. She then got support and partnership from her mom Chrissy and two family friends, Shawn and Tyson. She has been featured on Good Morning America and won awards like the Gilbert Young Entrepreneur Award and the Bravo Growth Award. The company has attracted over 50,000 independent designers across the US and Canada. Back in 2012, it generated $24 million in revenue and this rose to $250 million in 2015 thanks to major partnerships with big companies like Disney.
How Much Money Does Della Vlogs Earn On YouTube?
The channel has over 900,000 subscribers as of 2021 and has accumulated over 450 million views so far. It is able to get an average of 750,000 views per day from different sources. This should generate an estimated revenue of $6,000 ($2.2 million a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
The vast majority of their wealth comes from Bella’s part ownership in Origami Owl.