(Last Updated On: May 22, 2020)
Dez Machado Net Worth – $250,000
Dez Machado is a popular YouTuber from the United States whose full name is Desiree Machado. She has an estimated net worth of $250,000. Her content is mainly composed of school related vlogs, makeup hauls, try ons, story times and anything else that may be entertaining for her audience. She started out back in 2017 and has been growing gradually ever since. She posts an average of 2 – 3 videos a week on a regular basis. He most popular video titled “each of my family members picked out my outfits to school for a week” has been able to amass over 4.5 million views.
How Much Money Does Dez Machado Earn On YouTube?
The channel has over 1.2 million subscribers as of 2020 and has accumulated over 100 million views so far. It is able to get an average of 150,000 views per day from different sources. This should generate an estimated revenue of $750 per day ($270,000 a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Dez makes extra income from her other channel where she posts extra videos.