Donut Media Net Worth: How Much Money They Make On YouTube
Donut Media Net Worth – $15 Million
Donut Media is a popular YouTube channel created by CEO Matt Levin, a former product head at Awesomeness TV, creative director Jesse Wood and one of the channel’s hosts as well as its head writer James Pumphrey. They have been able to generate an estimated net worth of $15 million. The team’s mission has been to provide a thorough education about cars for anyone and everyone who wants to enjoy them. They produce four weekly shows — WheelHouse on Mondays, Miracle Whips on Tuesdays, Science Garage on Wednesdays, and Up To Speed (hosted by Pumphrey) on Thursdays.
Jesse had always had a love for cars ever since he was a kid. He worked on cars while in high school and wanted to continue his expression of his love for cars by filming them. James on the other got his love of cars from his dad who would always point out cool cars to him.
How Much Money Does Donut Media Earn On YouTube?
The channel has over 9 million subscribers as of 2024 and has accumulated over 3 billion views so far. It can get an average of 1 million views per day (approx 20% of the views are from Shorts) from different sources. This should generate an estimated revenue of around $6,400 per day ($2.3 million a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.
Other Sources Of Income
Donut Media makes extra income through brand deals and selling merchandise. They have been sponsored by brands like Kia Motors, Shell, Raycon, Trico, WD-40, Factor75, Guardio, Zebra, Nissan etc.