(Last Updated On: May 29, 2020)
Donut Media is a car YouTube channel that was co founded in 2015 by Matt Levin, a former product head at Awesomeness TV, who is now handles the role of CEO. Other members of the team are creative director Jesse Wood and James Pumphrey who is the head writer. The channel is for all types of car people, from JDM diehards to American muscle car enthusiasts and everything in between.
How Much Money Does Donut Media Earn On YouTube?
The channel has over 4.5 million subscribers and 1 billion views so far. It is able to get an average of 1.4 million views per day from different sources. This should generate an estimated revenue of $7,000 per day ($2.5 million a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Donut Media makes extra income through brand deals and sponsorships. They have created branded content for clients like Nissan, Ford, Fiat, Microsoft, Last Pass, Kia Motors They also sell merchandise through their website.