(Last Updated On: February 21, 2020)
Donut Media Net Worth – $1.8 Million
Donut Media is a popular YouTube channel created by CEO Matt Levis, a former product head at Awesomeness TV, creative director Jesse Wood and one of the channel’s hosts as well as its head writer James Pumphrey. They have been able to generate an estimated net worth of $1.8 million. The team’s mission has been to provide a thorough education about cars for anyone and everyone who wants to enjoy them. They produce four weekly shows — WheelHouse on Mondays, Miracle Whips on Tuesdays, Science Garage on Wednesdays, and Up To Speed (hosted by Pumphrey) on Thursdays.
Jesse had always had a love for cars ever since he was a kid. He worked on cars while in high school and wanted to continue his expression of his love for cars by filming them. James on the other got his love of cars from his dad who would always point out cool cars to him.
How Much Money Does Donut Media Earn On YouTube?
The channel has over 4.5 million subscribers as of 2020 and has accumulated over 900 million views so far. It is able to get an average of 1.4 million views per day from different sources. This should generate an estimated revenue of around $7,000 per day ($2.5 million a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Donut Media makes extra income through brand deals and selling merchandise. They have been sponsored by brands like Kia Motors, Shell