(Last Updated On: February 25, 2020)
Everleigh Opens Toys Net Worth – $1 Million
Everleigh Opens Toys is a kids YouTube channel that features a young girl by the name Everleigh Rose, the daughter of popular YouTube star couple Cole and Sav. She has been able to amass an estimated net worth of $1 million. One of the things she loves a lot is toys. Her content is mainly about her unboxing different toys and playing with different toys. She does this with her mum and sometimes her dad also features in the videos. Apart from toys, Everleigh loves dancing and singing.
How Much Money Does Everleigh Opens Toys Make On YouTube?
The channel has over 3 million subscribers as of 2020 and has accumulated over 500 million views so far. It is able to get an average of 400,000 views per day from different sources. This should generate an estimated revenue of $2,000 per day ($730,000 a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.