(Last Updated On: August 11, 2021)
Exploring Alternatives Net Worth – $850,000
Exploring Alternatives is a popular channel created by a couple who go by the names Mat and Danielle. They have an estimated net worth of $850,000. In 2012, the two decided to drastically simplify their lives from a 4 bedroom house to a small campervan and two suitcases. They are now a couple of minimalist nomads who are putting the idea of living large with less to the test. Their content is mainly composed of various tips and advice that they learned from their own lifestyle experiments. They also travel in their campervan to meet and interview people who live in similar situations such as living in small spaces like tiny houses, vans, RVs, sailboats and those who are exploring long term travel, minimalism, zero waste living, renewable energy and much more. They want to create a hub of alternate living video content which will inspire millions of people all over the world.
How Much Money Does Exploring Alternatives Earn On YouTube?
The channel has over 2 million subscribers as of 2021 and has accumulated over 280 million views so far. It is able to get an average of 120,000 views per day from different sources. This should generate an estimated revenue of $950 per day ($350,000 a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Mat and Danielle make extra income through sponsorship deals from brands like Skillshare, NordVPN, Audible and many others.