Fab Rats Net Worth: How Much Money They Make On YouTube
Fab Rats Net Worth – $1.3 Million
Fab Rats is a popular car YouTube channel created by Paul Cox and his wife Michelle. They have generated an estimated net worth of $1.3 million from the platform. Their channel is dedicated to fabrication builds turning junk into treasure, doing some all Americna burn outs and spending time with the people they love. They mainly do videos on different trucks getting restored.
How Much Money Does Fab Rats Earn On YouTube?
The channel has over 600,000 subscribers as of 2024 and has accumulated over 250 million views so far. It is able to get an average of 150,000 views per day from different sources. This should generate an estimated revenue of $1,600 per day ($600,000 a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping gives eligible creators the ability to connect their store to YouTube to feature their own products.
Other Sources Of Income
Direct sponsorship deal is a major revenue contributor for most content creators. They do this by promoting different brands on their channels and social media accounts. Fab Rats have been sponsored by brands such as Bespoke Post, Ritual, Established Titles, Hone, Keeps, Decked and many others. Aside from that Fab Rats make more income through their garage.