(Last Updated On: August 7, 2020)
FamilyGum is collaborative YouTube channel that features a couple by the names RiceGum and his girlfriend Ellerie Marie. RiceGum is a popular YouTube personality and rapper who gained fame through doing viral diss tracks targeted to other internet personalities. He was born in Las Vegas, Nevada to a Vietnamese father and a Chinese mother. He went to the University of Nevada but dropped out after a year to pursue his YouTube and music career full time. Ellerie on the other hand is from San Diego and is a social media influencer.
The couple’s content mainly includes mukbangs, vlogs highlighting what they are up to, challenges and anything else their followers may find interesting.
How Much Money Does FamilyGum Earn On YouTube?
The channel has over 1.5 million subscribers as of 2020 and has accumulated over 100 million views so far. It is able to get an average of 360,000 views per day from different sources. This should generate an estimated revenue of $1,800 per day ($660,000 a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
The two make majority of their income from their other ventures outside this channel.