(Last Updated On: September 9, 2018)
Geek & Sundry is a commercial YouTube channel and multimedia production company created by Felicia Day, Kim Evey and Sheri Bryant as part of YouTube’s 10 million dollar original channel initiative. It was originally based around three unscripted programs and was first funded by an advance payment by YouTube against future advertising revenue to jumpstart production. Currently, their content is basically bringing the best of indie geek culture with daily video uploads from internet’s foremost geek voices and content creators including Felicia Day, Wil Wheaton, Adam de la Pena, Amy Berg, Bryan Singer, Canadians, NASA scientists and many more.
How Much Money Does Geek & Sundry Earn On YouTube?
The channel has over 1.9 million subscribers as of 2018 and has accumulated over 500 million views so far. It is able to get an average of 370,000 views per day from different sources and this should generate an estimated revenue of around $600 per day ($220,000 a year) from the ads that appear on the videos.
YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.