(Last Updated On: May 11, 2020)
Heather Robertson Net Worth – $500,000
Heather Robertson is a popular fitness YouTuber based in Canada who runs her self-titled channel. She has an estimated net worth of $500,000. Her content is mainly composed of home workouts, HIIT workouts and other full length workout videos mainly geared towards not needing equipment.
When Heather was young, she described herself as a shy, skinny-fat girl. She challenged herself and explored her competitive side by entering her first fitness competition in 2007. She won two first place titles and pro status in her first show. She kept to that path and has been featured in various fitness magazines such as Oxygen Magazine, Inside Fitness, Fitness Gurls, UMM, Training & Fitness, Status Magazine etc.
How Much Money Does Heather Robertson Earn On YouTube?
The channel has over 1 million subscribers as of 2020 and has accumulated over 150 million views so far. It is able to get an average of 450,000 views per day from different sources. This should generate an estimated revenue of $2,250 per day ($800,000 a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.