(Last Updated On: June 27, 2021)
The imPaulsive Podcast is a popular podcast owned by Logan Paul. He hosts it together with his roommates by the names Spencer Tailor and Mike Majlak. The show explores a wide variety of thought-provoking topics as the crew interviews different guests who have been invited. Some of the popular guests to have appeared on the show include Tanner Fox, Riley Reid, Jojo Siwa, Deji, Farrah Abraham, Jacob Satorius and many others. The show is also aired on Spotify and iTunes.
How Much Money Does imPaulsive Earn On YouTube?
The channel has over 3.5 million subscribers as of 2021 and has accumulated over 440 million views so far. It is able to get an average of 400,000 views per day. This should generate an estimated revenue of around $3,500 per day ($1.3 million a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Impaulsive makes extra income through streaming royalties from different podcast platforms and sponsorship deals from different brands.