(Last Updated On: July 13, 2020)
Its KiannaJay Net Worth – $200,000
Its KiannaJay is a popular YouTuber from the United States whose full name is Kianna Johnson. She has an estimated net worth of $200,000. She started producing content together with her now ex boyfriend Keion under the joint channel Keion and Kianna but she decided to go at it solo after the breakup. Her content is mainly composed of challenges, stories, pranks, vlogs, girl talk and other content that her viewers may find interesting. She uploads an average of 5 videos a week on a regular basis.
How Much Money Does Its KiannaJay Earn On YouTube?
The channel has over 1 million subscribers as of 2020 and has accumulated over 100 million views so far. It is able to get an average of 230,000 views per day from different sources. This should generate an estimated revenue of $1,100 per day ($400,000 a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Kianna makes extra income through her cosmetic shop where she sells a variety of cosmetics.