How Much Money It’s R Life Makes On YouTube – Net Worth

(Last Updated On: February 25, 2020)

It’s R Life Net Worth – $500,000


It’s R Life is a popular that features an American family of 7 led by the parents Kendal and Daniel Rich. They have generated an estimated net worth of $500,000 from the platform. Other members of the family include Evie, Brinley, Kapri, Kendal, Hampton and Sebi, who are all home-schooled. Their content covers a wide variety of topics such as adoption, large family life etc. They also film themselves as they engage in various activities such as cooking, shopping hauls, travel, holiday traditions and parenting children from the toddler years to teens.

How Much Money Does It’s R Life Make On YouTube?

The channel has over 1.5 million subscribers as of 2020 and has accumulated over 200 million views so far. It is able to get an average of 200,000 per day from different sources. This should generate an estimated revenue of $1,000 per day ($365,000 a year) from the ads that appear on the videos.

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

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