How Much Money Joe Knows Makes On YouTube – Net Worth

(Last Updated On: February 25, 2020)

Joe Knows Net Worth – $300,000


Joe Knows is a popular gaming YouTube channel created by an American YouTuber known as Joe. He has an estimated net worth of $300,000. He posts daily NBA 2K content along with sports related videos. He started posting content in mid 2017 and has been growing his fan-base steadily ever since. Exponential growth kicked off in early 2019 helping him amass millions of views every month.

How Much Money Does Joe Knows Earn On YouTube?

The channel has over 500,000 subscribers as of 2020 and has accumulated over 150 million views so far. It is able to get an average of 180,000 views per day from different sources. This should generate an estimated revenue of $900 per day ($330,000 a year) from the ads that appear as the video plays.

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.