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Jordan Matter Net Worth – 42 Million

 

Jordan Matter is a popular photographer based in New York, United States who is known for his New York Times best-selling book, Dance Among Us. He has generated an estimated net worth of $42 million from his YouTube platform. He has been profiled by major media outlets such as BBC, NBC and CBS. His channel features some of the most incredible dancers, contortionists, acrobats, gymnasts and circus performers. He features popular YouTubers such as Sofie Dossi, the Rybka Twins, Grav Gang, Kaycee Rice, Rebecca Zamolo, Ninja Kidz, Cirque du Soleil and the entire cast of Dance Moms.

Currently, Jordan’s content is mostly about his daughter and the various things going on in her life. He often films himself doing different activities with her and just having fun. He is married and has two kids named Salish and Hudson.

How Much Money Does Jordan Matter Earn On YouTube?

The channel has over 32 million subscribers as of 2024 and has accumulated over 10 billion views so far. It is able to get an average of 7.5 million views per day (approx 10% are from Shorts) and this should generate an estimated revenue of $54,000 per day ($19 million a year) from the ads that appear on the videos.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views in most niches after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.

The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.

Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.

YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

 

Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.

Shopping allows eligible creators to connect their stores to YouTube to feature their own products.

YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.

General Expenses

Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.

Other Sources Of Income

i) Sponsorships

Jordan has worked with different companies to advertise their products within his videos for a fee. He has promoted brands such as Drop, Best Fiends, Google Pixel 4, Noosa Yoghurt and many others.

ii) Photography

He has a career in photography and has done different projects with different companies

iii) Book Sales

As an author, Jordan has two best seller books by the names Born To Dance and Dancers Among Us.

iv) Investments

These are generally assets that one can acquire to generate passive income through income generation or capital appreciation (increase in value). An example can be the stock market which has delivered an average annual return of 8% over the past couple of decades. Other investment options can include real estate, bonds, savings accounts, art, collectibles and many others.