(Last Updated On: August 8, 2021)
Jordan Matter is a popular photographer based in New York, United States who is known for his New York Times best-selling book, Dance Among Us. He has been profiled by major media outlets such as BBC, NBC and CBS. His channel features some of the most incredible dancers, contortionists, acrobats, gymnasts and circus performers. He features popular YouTubers such as Sofie Dossi, the Rybka Twins, Grav Gang, Kaycee Rice, Rebecca Zamolo, Ninja Kidz, Cirque du Soleil and the entire cast of Dance Moms.
How Much Money Does Jordan Matter Earn On YouTube?
The channel has over 8.5 million subscribers as of 2021 and has accumulated over 2 billion views so far. It is able to get an average of 1.8 million views per day and this should generate an estimated revenue of $14,000 per day ($5 million a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.