How Much Money Lala Baptiste Makes On YouTube – Net Worth

(Last Updated On: May 4, 2020)

Lala Baptiste Net Worth – $150,000


Lala Baptiste is a popular social media star from Georgia, United States but has been living in Los Angeles since 2018. She has an estimated net worth of $150,000. Her content is mainly composed of general vlogs together with fellow YouTuber DDG, lifestyle content, reactions, story times and anything else her viewers would find interesting. She started uploading content in 2020 and has been growing exponentially since the beginning.  She is a member of DDG’s Zooted.

How Much Money Does Lala Baptiste Earn On YouTube?

The channel has over 500,000 subscribers as of 2020 and has accumulated over 70 million views so far. It is able to get an average of 200,000 views per day from different sources. This should generate an estimated revenue of $1,000 per day ($365,000 a year) from the ads that appear on the videos.

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Lala makes extra income through brand deals.