(Last Updated On: August 31, 2021)
LankyBox Net Worth – $40 Million
LankyBox is an American comedy channel that was founded by two American young guys by the names Justin Kroma and Adam McArthur. They have an estimated net worth of $40 million. They primarily do Roblox gaming videos and parodies of music videos on what they would look like if they are zero-budget. They also have a YouTube series titled “Guess The Price” where Justin or Adam tests a product and guesses the price of it. Their animated series uses the characters Foxy and Boxy where they do various stories based on what they have gone through in their life.
How Much Money Does LankyBox Earn On YouTube?
The channel has over 18 million subscribers as of 2021 and has accumulated over 12 billion views so far. It is able to get an average of 12 million views per day from different sources. This should generate an estimated revenue of $96,000 a day ($35 million a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
LankyBox makes extra income through selling a wide variety of merchandise.