(Last Updated On: November 23, 2020)
Lex and Jack Net Worth – $100,000
Lex and Jack are a couple from the United States who are content creators on YouTube. They have an estimated net worth of $100,000. Their content is mainly composed of challenges, pranks, Q&As, story times, vlogs highlighting what they are up to and anything else their fans would be interested in. They post new content on a daily basis and often feature their twin sons.
How Much Money Does Lex and Jack Earn On YouTube?
The channel has over 600,000 subscribers as of 2020 and has accumulated over 50 million views so far. It is able to get an average of 130,000 views per day from different sources. This should generate an estimated revenue of $650 per day ($240,000 a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.