How Much Money Little Lia Makes On YouTube – Net Worth

(Last Updated On: July 23, 2021)

Little Lia Net Worth – $50 Million


Little Lia is the second channel belonging to a popular YouTuber known as Sssniperwolf whose real name is Alia Marie “Lia” Shelesh. She has an estimated net worth of $50 million. Her journey to fame started out by posting gaming videos of popular games such as Call of Duty, Metal Gear Solid, Overwatch etc. She has since switched to doing meme, photo and video reactions. Her content on her second channel is composed mainly of vlogs about different sections of her life as she tries out different things.

How Much Money Does Little Lia Earn On YouTube?

The channel has over 4 million subscribers as of 2021 and has accumulated over 600 million views so far. It is able to get an average of 550,000 views per day from different sources. This should generate an estimated revenue of $4,500 per day ($1.6 million a year) from the ads that appear as the videos play.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Little Lia makes most of her income from her main channel.