(Last Updated On: May 12, 2021)
Lufflur Net Worth – $250,000
Lufflur is a popular YouTube content creator from the United Kingdom whose real name is Liam Witchard. He has an estimated net worth of $250,000. His content is mainly composed of gaming content of the popular battle royale game known as Fortnite. He started actively posting content back in 2019 but it was until late 2020 when his channel blew up. He currently posts an average of 3 videos a week.
How Much Money Does Lufflur Earn On YouTube?
The channel has over 700,000 subscribers as of 2021 and has accumulated over 70 million views so far. It is able to get an average of 160,000 views per day from different sources. This should generate an estimated revenue of $1,200 per day ($440,000 a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Lufflur makes extra income through the Fortnite Creator Code where other players can declare their support to a content creator. They get a share of the revenue for some of the items players purchase in the in-game store. He also makes extra income through sponsorship deals from brands like Acer and GFuel.