How Much Money Maddie and Elijah Make On YouTube – Net Worth

(Last Updated On: February 25, 2020)

Maddie and Elijah Net Worth – $800,000


Maddie and Elijah is a popular YouTube channel run by a young couple from the United States who go by the names Elijah Wireman and Maddie Joy. They have an estimated net worth of $800,000. The two started dating in 2016 when they were teenagers after meeting online and enduring a long-distance relationship. They then joined YouTube and started posting about their lives. Their content is composed of vlogs, challenges, story times and anything else they find interesting.

How Much Money Do Maddie and Elijah Earn On YouTube?

The channel has over 2 million subscribers as of 2020 and has accumulated over 350 million views so far. It is able to get an average of 380,000 views per day from different sources. This should generate an estimated revenue of $1,900 per day ($700,000 a year) from the ads that appear as the videos play.

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

The couple makes extra income through brand deals. They have been sponsored by brands like Hollister, Popsockets etc.