How Much Money Magic Box Makes On YouTube – Net Worth

(Last Updated On: February 24, 2020)

Magic Box Net Worth – $1.5 Million


Magic Box is a popular kids YouTube channel that features two sisters from the United States by the names Francesca and Leah. They have an estimated net worth of $1.5 million. Their content is a kids and family friendly type of content and it includes activities such as slimes, food challenges, sport activities, shopping vlogs, daily routines, creating art projects etc. The sisters aim at bringing positive energy to their viewers’ daily routine. They post new videos three times a week.

How Much Money Does Magic Box Earn On YouTube?

The channel has over 2.3 million subscribers as of 2020 and has accumulated over 750 million views so far. It is able to get an average of 320,000 views per day from different sources. This should generate an estimated revenue of around $1,600 per day ($600,000 a year) from the ads that appear on the videos.

YouTubers get paid between $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

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