How Much Money Makeupbypita Makes On YouTube – Net Worth

(Last Updated On: March 8, 2020)

Makeupbypita Net Worth – $400,000


Makeupbypita is a popular YouTuber from Texas, United States whose real name is Lupita Arellanos. She has an estimated net worth of $400,000. Her content is mainly composed of beauty, fashion and lifestyle videos. Apart from that she runs a second channel with her husband Jason where she shares her experiences as a teen parent since she has a son named Liam. Her most popular video titled “Going To The Worst Reviewed Nail Salon” has over 5.5 million views.

How Much Money Does Makeupbypita Earn On YouTube?

The channel has over 2 million subscribers as of 2020 and has accumulated over 200 million views so far. It is able to get an average of 400,000 views per day from different sources. This should generate an estimated revenue of $2,000 per day ($730,000 a year) from the ads that appear on the videos.

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Lupita makes extra income through brand deals from different companies.