How Much Money Mariah and Bill Makes On YouTube – Net Worth

(Last Updated On: August 26, 2021)

Mariah and Bill Net Worth – $850,000


Mariah and Bill is a popular YouTube channel that features an American couple by the names Bill Ritter and Mariah Covarrubias. They have an estimated net worth of $850,000. They first garnered fame on TikTok where they were able to amass over 9 million fans. They started putting out content On YouTube which is mainly composed of vlogs, challenges, pranks and anything else that may entertain their fans. The two started dating in 2017.

How Much Money Does Mariah and Bill Earn On YouTube?

The channel has over 1.5 million subscribers as of 2021 and has accumulated over 300 million views so far. It is able to get an average of 370,000 views per day from different sources. This should generate an estimated revenue of $3,000 per day ($1.1 million a year) from the ads that appear on the videos.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

The couple make extra income through their second channel and investment income.