Mat Armstrong Net Worth: How Much Money He Makes On YouTube
Mat Armstrong Net Worth – $4.5 Million
Mat Armstrong is a popular content creator on YouTube from Leicester in the United Kingdom. He has an estimated net worth of $4.5 million. His content mainly revolves around car rebuilds and repairs despite not specializing in any manufacturing of cars.
After finishing school at Lutterworth College, Mat didn’t know what to do next apart from the things he loves which are cars, riding his BMX and making videos. He ended up traveling to different countries and participating in various BMX tournaments. He stopped when it got financially unsustainable.
Mat’s first job was working part-time at Halfords, Evans Cycles and working for his dad in his car repair shop. He then eventually started working full-time at Graham Goode Motors where he did a lot of social media and part-time at a restaurant. His main aim was to make enough income to invest in properties and then generate passive income so that he can concentrate on what he loved.
At the age of 21, Mat bought his 1st project house which he renovated, refinanced and then rented it out. This enabled him to withdraw income to buy a house with his girlfriend Hannah. Years later, he repeated the same process with his 2nd house.
Mat’s journey on YouTube started out after Hannah crashed her car. He documented the whole process of repairing it. This led to him buying salvage cars and rebuilding them.
How Much Money Does Mat Armstrong Earn On YouTube?
The channel has over 4 million subscribers as of 2024 and has accumulated over 550 million views so far. It is able to get an average of 600,000 views per day from different sources. This should generate an estimated revenue of $4,800 per day ($1.7 million a year) from the ads that appear on the videos.
The second channel, Mat Armstrong MK2, has over 1.5 million subscribers and has accumulated over 250 million views. It is able to get an average of 400,000 views per day which should generate an estimated revenue of $3,000 per day ($1.1 million a year).
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping gives eligible creators the ability to connect their store to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
Other Sources Of Income
Despite quitting his earlier jobs to do YouTube full-time, Mat got a new job at Mallory Performance. His real estate endeavors have been quite successful since he has been able to buy and rent out three houses so far. He also works with different to promote them on his social media channels.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.