How Much Money Millennial Farmer Makes On YouTube – Net Worth

(Last Updated On: August 9, 2021)

Millennial Farmer Net Worth – $2 Million


Millennial Farmer is a popular YouTube channel created by a guy named Zach Johnson who is from West Central Minnesota. He has an estimated net worth of $2 million. He started his channel due to the recent interest in food, combined with a large amount of misinformation. His goal is to build the connection between farmers and consumers by facilitating a collaborative conversation among everyone. His content is composed of his day to day farming experiences, opinions on certain topics and occasionally visiting other farms and businesses to help better understand other farming and business practices. He grows corn and soybeans on the farm which has been handed down from his great grandfather.

How Much Money Does Millennial Farmer Earn On YouTube?

The channel has over 800,000 subscribers as of 2021 and has accumulated over 250 million views so far. It is able to get an average of 130,000 views per day from different sources. This should generate an estimated revenue of $1,000 per day ($365,000 a year) from the ads that appear on the videos.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Millennial Farmer makes extra income through his online merch store which sells branded tees, caps and hooded sweatshirts. He also makes extra money from sponsorship deals from companies like Farmers Business Networtk, John Deere, WD-40, AGCO, J&M Manufacturing, Walls Clothing, Dakota Micro, May Wes Manufacturing and many more.