How Much Money Mimi Locks Makes On YouTube – Net Worth

(Last Updated On: July 2, 2019)

Mimi Locks Net Worth – $200,000


Mimi Locks is a popular YouTube channel created by a young girl from the United States. She has an estimated net worth of $200,000. She started doing YouTube in 2018 but her popularity blew up a year later in 2019. Her content is mainly composed of family friendly videos mainly meant for girls, kids and teens. She does sketches, challenges, DIYs and other interesting lifestyle videos. Her current most popular video has over 5.3 million views in less than a year of it being uploaded.

How Much Money Does Mimi Locks Earn On YouTube?

The channel has over 800,000 subscribers as of 2019 and has accumulated over 100 million views so far. It is able to get an average of 400,000 views per day from different sources. This should generate an estimated revenue of $1,600 per day ($590,000 a year) from the ads that appear as the videos play.

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.