How Much Money My Self Reliance Makes On YouTube – Net Worth

(Last Updated On: March 30, 2021)

My Self Reliance Net Worth – $2 Million


My Self Reliance is a popular YouTube content creator from Canada whose real name is Shawn James. He has an estimated net worth of $2 million. He is a passionate outdoorsman living the life of his dreams in a log cabin that he built himself in the Canadian wilderness. His content is generally composed of log cabin building, woodworking, bushcraft, survival skills, cooking, Canadian wilderness exploration, hunting, fishing and off-grid living in the forest together with his golden retriever named Cali.

How Much Money Does My Self Reliance Earn On YouTube?

The channel has over 1.9 million subscribers as of 2021 and has accumulated over 350 million views so far. It is able to get an average of 300,000 views per day from different sources. This should generate an estimated revenue of $2,400 per day ($880,000 a year) from the ads that appear on the videos.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Shawn generate extra income through selling merchandise.