How Much Money Nikita Dragun Makes On YouTube – Net Worth

(Last Updated On: January 5, 2019)

Nikita Dragun Net Worth – $300,000


Nikita Dragun, also known as Mama Dragun, is a popular beauty YouTuber and makeup artist. She has an estimated net worth of $300,000. Her content mainly revolves around makeup tutorials, vlogs, music videos and challenges. She is also transgender and has been documenting her transition on her YouTube channel. She uploads an average of a single video a week and each video is able to garner millions of views.

How Much Money Does Nikita Dragun Earn On YouTube?

The channel has over 2.7 million views as of 2019 and has accumulated over 150 million views so far. It is able to get an average of 150,000 views per day from different sources. This should generate an estimated revenue of around $600 per day ($220,000 a year) from the ads that appear on the videos.

YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

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