How Much Money Outdoor Boys Make On YouTube – Net Worth

(Last Updated On: August 8, 2021)

Outdoor Boys Net Worth – $2 Million


Outdoor Boys is a YouTube channel created by a guy named Luke Nichols together with his sons Tommy and Nate. They have generated an estimated net worth of $2 million from the platform. They love doing all things outdoors such as family projects, adventures, travel, forging, camping, campfire cooking, fossil hunting, magnet fishing, metal detecting, goofing around and anything else they find interesting. Their most popular video titled “Epic Bike Crash- Tommy’s balance bike FAIL!” has over 16 million views so far.

How Much Money Does Outdoor Boys Earn On YouTube?

The channel has over 2 million subscribers as of 2021 and has accumulated over 550 million views so far. It is able to get an average of 500,000 views per day from different sources. This should generate an estimated revenue of $4,000 per day ($1.4 million a year) from the ads that appear on the videos.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Luke makes extra income through his other channel Catfish and Carp.