(Last Updated On: February 26, 2020)
Payton Delu Net Worth – $3.2 Million
Payton Delu is a popular young YouTuber from the United States who is popularly known for her role in the popular YouTube channel known as Ninja Kids TV. She has an estimated net worth of $3.2 million. Her content is mainly composed of challenge videos, vlogs, gymnastics, martial arts and anything else that is interesting for her viewers. She often includes her friends in most of her videos. She has a twin brother and 2 older brothers who are also part of Ninja Kidz TV.
How Much Money Does Payton Delu Earn On YouTube?
The channel has over 1.5 million subscribers as of 2020 and has accumulated over 280 million views so far. It is able to get an average of 400,000 views per day from different sources. This should generate an estimated revenue of $2,000 per day ($730,000 a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Payton has made the bulk of her income through Ninja Kidz TV and also makes more through brand deals.