How Much Money Pencilmation Makes On YouTube – Net Worth

(Last Updated On: February 20, 2020)

Pencilmation Net Worth – $18 Million


Pencilmation is an animated web series in which pencil drawn stick figures and doodles come to life. It was created by Ross Bollinger, who has generated an estimated net worth of $18 million from it. The content on the channel features the web series Pencilmation, the endless struggle between creator and creation as well as additional content such as the season side splitter “Do You Like My Decorations?” These cartoons are produced and directed by Ross Bollinger, animated and orchestrated by a host of artists from around the globe.

How Much Money Does Pencilmation Earn On YouTube?

The channel has over 18 million subscribers as of 2020 and has accumulated over 9 billion views so far. It is able to get an average of 7 million views per day from different sources. This should generate an estimated revenue of around $35,000 per day ($13 million a year) from the ads that appear on the videos.

YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.