(Last Updated On: June 26, 2021)
Piper Rockelle Net Worth – $5.5 Million
Piper Rockelle is a young American YouTuber who runs her own self-titled channel. She has an estimated net worth of $5.5 million. Her content consists of a wide variety of topics such as 24-hour challenges, makeup tutorials, dancing, DIYs and simple everyday vlogs. She hopes to cheer and uplift her fans whom she refers to as Piperazzi. Before her fame, on YouTube she competed in various beauty pageants and also did some modeling.
How Much Money Does Piper Rockelle Earn On YouTube?
The channel has over 9.5 million subscribers as of 2021 and has accumulated over 2.2 billion views so far. It is able to get an average of 2 million views per day from different sources. This should generate an estimated revenue of around $16,000 per day ($5.8 million a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Piper makes extra income through touring and selling merchandise to her loyal fans. Piper has also ventured into music and is able to generate extra income through royalties from streaming platforms and live performances.