(Last Updated On: February 20, 2020)
Queen Naija Net Worth – $4.5 Million
Queen Naija is a YouTube personality who first got famous when she was one half of the popular channel Chris and Queen together with her ex-husband Chris. She has an estimated net worth of $4.5 million. After her break up, she decided to go full time solo on YouTube building her own fanbase by releasing content such as vlogs, pranks, challenges, story times, advice, music covers and other entertaining form of content.
Outside YouTube, Queen has ventured into music. She appeared on season eight of American Idol and was able to make it the Hollywood round. Her biggest song to date is Medicine which basically talks about her break up with Chris.
How Much Money Does Queen Naija Earn On YouTube?
The channel has over 4.5 million subscribers as of 2019 and has accumulated over 450 million views so far. It is able to get an average of 100,000 views per day from different sources. This should generate an estimated revenue of around $500 per day ($180,000 a year) from the ads that appear on the videos.
YouTubers get paid between $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Queen is able to generate extra income through her music career. She makes money through record deals, streaming royalties, touring and merchandise. In 2018, she got a record deal from Capitol Records worth a couple of millions.