RBT Net Worth: How Much Money He Makes On YouTube
RBT Net Worth – $2.1 Million
RBT is a popular content creator on YouTube from the United States whose real name is Samuel Brown. He has an estimated net worth of $2.1 million. His content is mainly composed of gaming videos of the popular NFL game by the name Madden. He uploads an average of 3 videos a week on a regular basis.
Samuel was born and raised in Coden, Alabama but currently lives in Mobile, Alabama. He attended the University of South Alabama where he was able to get a Bachelor Of Science degree in Exercise Science.
How Much Money Does RBT Earn On YouTube?
The channel has over 1.4 million subscribers as of 2024 and has accumulated over 500 million views so far. It is able to get an average of 100,000 views per day (approx 10% of the views are from Shorts) from different sources. This should generate an estimated revenue of $700 per day ($250,000 a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping gives eligible creators the ability to connect their store to YouTube to feature their own products.
Other Sources Of Income
Samuel is able to generate extra income by working with different companies directly to promote their brands. He has promoted brands such as Seatgeek, Manscaped, AT&T, Dallas Cowboys, Head & Shoulders etc.