(Last Updated On: February 25, 2020)
Redline Reviews Net Worth – $600,000
Redline Reviews is popular car review YouTube channel created by a guy from Washington, DC who goes by the name Sofyan Bey. He has an estimated net worth of $600,000 generated from the platform. The content in the channel is mainly composed of Sofyan reviewing different types of cars and testing them out as he gives his opinion on them. He also does comparison videos of some of the most popular cars to show which one is better.
Sofyan Bey was born to an Indonesian father and Chinese mother. His parents immigrated from Indonesia to the United States when he was just three years old. This ended up exposing him to a high amount of automobiles which jump-started his passion for the industry.
How Much Money Does Redline Reviews Earn On YouTube?
The channel has over 800,000 subscribers as of 2020 and has accumulated over 300 million views so far. It is able to get an average of 280,000 views per day from different sources. This should generate an estimated revenue of $1,400 per day ($500,000 a year) from the ads that appear as the videos play.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.