How Much Money Rifty Makes On YouTube – Net Worth

(Last Updated On: July 27, 2021)

Rifty Net Worth – $1 Million


Rifty is a popular YouTube gaming personality from the United States whose real name is Cole and is also referred to as Riftyish. He has an estimated net worth of $1 million. He is mainly known for his incorporation of his comedic nature into his Fortnite gaming videos. Before Fortnite, he used to do a number of Minecraft skits and animations. He has also tried out other games such as indies, simulators and mainstream. He uploads 4 – 6 videos a week on a regular basis.

How Much Money Does Rifty Earn On YouTube?

The channel has over 2 million subscribers as of 2021 and has accumulated over 350 million views so far. It is able to get an average of 250,000 views per day from different sources. This should generate an estimated revenue of $2,000 per day ($730,000 a year) from the ads that appear on the videos.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

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