(Last Updated On: March 3, 2020)
Rob Net Worth – $400,000
ROB is a popular YouTuber from California, United States whose real name is Robert Lopez. He has an estimated net worth of $400,000. His content is mainly composed of pranks, challenges, vlogs, skits and parodies based on various popular products. He posts an average of two videos every month on a regular basis. His most popular videos about iPhone and Airpod commercials each have over 11 million views.
How Much Money Does Rob Earn On YouTube?
The channel has over 2 million subscribers and has accumulated over 200 million views so far. It is able to get an average of 300,000 views per day from different sources. This should generated an estimated revenue of $1,500 per day ($550,000 a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.